Production, Distribution and Marketing & Exhibition in The film industry

Production

Production is the act or process of producing something or a presentation for the stage or screen or radio or television.

There are many types of production in entertainment. Most popular is film making, including a range of discrete stages including the story, idea or commission, script writing, shooting, editing and screening. Filming may take place at any location or set which may take several months or years.  In production, the whole crew take an important role by making sure everything goes well and the film becomes successfully completed.

Video production is the first stage of filming. At this stage the entire crew including the script writers, producer, photographer will unite to produce the film.

Distribution

Distribution is the commercial activity of transporting and selling goods from a producer to a consumer. It is also an arrangement of values of a variable showing their observed or theoretical frequency of occurrence.

The film distributor is a response from a company or individual for the marketing of a film. This usually occurs when the distributor may set a release day of the film and is later viewed directly to the audience theoretically or from home viewing such as DVD, downloading or television programmes.  

Marketing

Marketing is the exchange goods for an agreed sum of money and he commercial processes involved in promoting and selling and distributing a product of service. It is the link between a society’s material requirements and its economic patterns of response.

There are different types of marketing such as trailers, bus ads, happy meal (McDonalds), radio and online marketing. Films are sold to different audiences depending on the target age and genre of the film. Statistics prove that action movies are the most common genre seen in the cinema and brought on DVD’s. This may be because the majority of people watching it are teens and young adults as this is what ‘catches their interest’ or seems to look ‘Exciting’. 

Exhibition

Audiences have the opportunity to see a film when it’s been completed by having an organized presentation.

We as an audience engage with the films today as the development of the story-lines in films sometimes may relate to the public in any situation the film may be portrayed. Moreover, the dynamics of the action maintains the viewers’ attention and keeps them interested throughout the film. 

The film value chain

The film value chain usually features films open first theatrically, for example the cinema. The cinema is only a small part of the chain. Films are then released in a flexible timescale on other formats so consumers may choose to watch it when, where and how they want it to be viewed.

The sequence begins as the film is viewed at the cinema, then to non-theatrical license such as hotels and aeroplanes. The film is then released onto DVD or a Blu Ray disk. Some broadcasting companies such as sky, may allow the viewer/subscriber to watch new releases that have been included onto the list. Eventually, it would be allowed to be viewed on television after a year or so.