Thor 2: The Dark World
Any cross media convergence?
Sources such as branded entertainment, advertising &
games are a few examples of cross media convergence.
Different mediums are TV, film, computer graphics, radio etc.
Media convergence in the film industry can happen through production,
distribution or exhibition. It occurs when both the music industry and the film
industry comes together to produce a soundtrack for a film.
Cross media convergence the key difference is that cross media
convergence involves media products.
What technology has been used to
make the film?
IMAX Corporation and Marvel Entertainment, a division of The
Walt Disney Company.
The IMAX release of Marvel’s Thor: The Dark World will be
digitally re-mastered into the image and sound quality of The IMAX 3D Experience
with proprietary IMAX DMR technology. The crystal-clear images, coupled with
IMAX’s customized theater geometry and powerful digital audio, creates a unique
environment that will make audiences feel as if they are in the movie.
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