Monday, 4 November 2013

THOR 2



Thor 2: The Dark World




Any cross media convergence?

Sources such as branded entertainment, advertising & games are a few examples of cross media convergence.

Different mediums are TV, film, computer graphics, radio etc. Media convergence in the film industry can happen through production, distribution or exhibition. It occurs when both the music industry and the film industry comes together to produce a soundtrack for a film.

Cross media convergence the key difference is that cross media convergence involves media products.



What technology has been used to make the film? 

IMAX Corporation and Marvel Entertainment, a division of The Walt Disney Company.

The IMAX release of Marvel’s Thor: The Dark World will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience with proprietary IMAX DMR technology. The crystal-clear images, coupled with IMAX’s customized theater geometry and powerful digital audio, creates a unique environment that will make audiences feel as if they are in the movie.

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