Production, Distribution and Marketing & Exhibition in The film industry

Production

Production is the act or process of producing something or a presentation for the stage or screen or radio or television.

There are many types of production in entertainment. Most popular is film making, including a range of discrete stages including the story, idea or commission, script writing, shooting, editing and screening. Filming may take place at any location or set which may take several months or years.  In production, the whole crew take an important role by making sure everything goes well and the film becomes successfully completed.

Video production is the first stage of filming. At this stage the entire crew including the script writers, producer, photographer will unite to produce the film.

Distribution

Distribution is the commercial activity of transporting and selling goods from a producer to a consumer. It is also an arrangement of values of a variable showing their observed or theoretical frequency of occurrence.

The film distributor is a response from a company or individual for the marketing of a film. This usually occurs when the distributor may set a release day of the film and is later viewed directly to the audience theoretically or from home viewing such as DVD, downloading or television programmes.  

Marketing

Marketing is the exchange goods for an agreed sum of money and he commercial processes involved in promoting and selling and distributing a product of service. It is the link between a society’s material requirements and its economic patterns of response.

There are different types of marketing such as trailers, bus ads, happy meal (McDonalds), radio and online marketing. Films are sold to different audiences depending on the target age and genre of the film. Statistics prove that action movies are the most common genre seen in the cinema and brought on DVD’s. This may be because the majority of people watching it are teens and young adults as this is what ‘catches their interest’ or seems to look ‘Exciting’. 

Exhibition

Audiences have the opportunity to see a film when it’s been completed by having an organized presentation.

We as an audience engage with the films today as the development of the story-lines in films sometimes may relate to the public in any situation the film may be portrayed. Moreover, the dynamics of the action maintains the viewers’ attention and keeps them interested throughout the film. 

The film value chain

The film value chain usually features films open first theatrically, for example the cinema. The cinema is only a small part of the chain. Films are then released in a flexible timescale on other formats so consumers may choose to watch it when, where and how they want it to be viewed.

The sequence begins as the film is viewed at the cinema, then to non-theatrical license such as hotels and aeroplanes. The film is then released onto DVD or a Blu Ray disk. Some broadcasting companies such as sky, may allow the viewer/subscriber to watch new releases that have been included onto the list. Eventually, it would be allowed to be viewed on television after a year or so.

Production, Distribution, Marketing and Exhibition in the film industry

Production

With all movies, you are going to need the one thing that will make your dream into a reality and that’s an idea. Without it, you literally have nothing. So, if that’s place to start, where do we go from there, I hear you ask? Well, you're going to expand your idea, thinking about the beginning, middle, climax and the end. After you are set with a story, you'll need to create a storyboard with the types of shots you want for your film. Now, if you want funding from a MASSIVE production company like Warner Brothers, or Universal, you’re going to need to pitch your story, if not, just get the best crew you can, and then the movie magic can begin. Of course, you're going to have to think about all the other stuff, like the cast, set, costumes etc... But once you're set, the filming can take place. As soon as all of that has ended, it is now time for you to edit your film, adding the sound effects, special effects (if your film needs it) and the title sequence.  To promote your film, making a teaser or a trailer will be the best place to start to reel your audience in.

Distribution

Most major production companies have their own distributing counterparts, for example, Disney has Buena Vista which is responsible for films such as Pirates of the Caribbean and its sequels. They sell the films to major cinema chains such as Vue, Odeon, Cineworld and more...  Another way of distribution are the selling of DVD, to network television, cable TV, most recently, on demand internet  streaming. More and more people are signing up to internet streaming sites such as Netflix, LoveFilm and Now TV. Distributors go for weekends where they know they will get the most money, for example, the weekends before Christmas, or the weeks during the summer time where most of the audience will be on holiday.

Marketing

Marketing comes in different shapes and sizes.  There are trailers, billboards, interviews with the actors of the films, bus ads, features in newspapers and/or magazines, a synergy with another company such as McDonalds (Happy Meals), premieres etc... Different People like different films, most of them are sold by what actor is playing in them, or the plot of the story, like comic book heroes. The more publicity a film has, the more likely it is going have a big audience meaning bigger revenue.  Iron Man 3 grossed over $1 billion worldwide this year alone, making it one of the highest grossing films of all time.

Exhibition

Everyone has different ways to see films, some go to the cinema; some just stay at home on a Saturday night on the sofa, or watch on the computer or iPad, or even go to a drive thru or showing at the park during the summer. Films are everywhere, from planes to the portable tablet. ‘The film value chain’ show how films are opened theatrically first in cinemas, effectively making lots of money from it, after that, films are usually broadcasted in other formats like DVDs or subscription TV.

Homework sheet 1 PDME Amra Dorjneren

PRODUCTION

There are 3 main stages in the production this consists of the following: 
-Pre-production 
-Production 
-Post-production

Pre-production 
The pre-production is where all the planning and designing takes place. This includes creating scripts and storyboards of the film. A story board is used to create the visual ideas of what camera shots and the effect to what is going on with the creation of the film.This will help everyone to understand how the film will be presented and allow everyone to see the ideas of the different effects, shots and costumes. 

Production
The second stage is the production, this is where the filming takes place. All the scenes which were planned in the 'pre production' stage are filmed at the planned locations. The scenes are filmed more than once to ensure good quality and perfection. This is also done to make sure that all necessary shots are taken as it is difficult to go back and repeat certain events if the filming is incomplete when it comes to the 'post production' stage. 

Post-production

The last production stage is where all the scenes and clips are edited, assembled and concluded. All the extras such as music, effects, lighting and text are also edited in.

DISTRIBUTION

Standard release

The standard release is when the film is first screened in cinemas and then, released onto DVD's after about 16 weeks. After a couple of years it is then released to air free on TV channels.

Simultaneous release

Simultaneous Release is when the film is released on different medias 

Straight to Video Release

This is when the film is released straight to DVD/Blu-Ray or television companies without being released at cinemas 

Internet Release

This is when the film is released on the internet without screening in theatres. 

Marketing

Examples of Marketing:
-Trailers
-Internet- via social networking sites
-Bill boards
-Advertsing through products e.g Food
-Magazines/news paper
-Radio

-Devices
-Television
-Messages
-Posters
-Friends and Families

Exhibition

-Cinema

-Online

-DVD

-Theatre

This weeks releases discussion

This weeks film releases not surprisingly contain a lot of Hollywood movies, with the one exception of the Bollywood movie: Biriyani. None of the movies we looked at were shown in 3D.

10 facts about the film industry

1) 40% of the Box Office profit is from refreshments ALONE. That's nearly half of the total profit.

2) The majority of the target audience that visit cinemas are aged between 15 - 24.

3) Saturdays are the most popular days to go to the cinema with up to 24.1% of the Box Office, beating a measly 9.4% only going on Mondays, Tuesdays and Thursdays.

4) Action is the most popular reviewed genre with 34.5% of the whole Box Office. Surprisingly comparing to Rom-Coms with as little as 1%.

5) In 2012, 646 films were released in the UK. That's just over 12 new titles per week.

6) Back in 2012, over 300 million pounds were spent on print and advertising on film distributors.

7) All of people tend to go the cinema movies, for a particular film that they're favourite film star is in.

8) 60% of 16-30 year olds believe that film content should be free when accessed online.

9) The top 3 films in 2012 were: Skyfall, Dark Night Rises, and Marvel Avengers.

10) We all know that that Hollywood movies bring in the most profit, whereas Bollywood movies bring in 1.1% of Box Office.

Group Photo

What up y'all? How y'all doing?